Walk down any isle of your store and you probably can't even begin to name the number of brands you see. If you're a smart business owner, you've considered using the services of private label manufacturers as a way to get your own brand on the shelf. While private label manufacturing companies can assist you with this goal, the success of your products revolves around how you introduce them. Knowing how to introduce your private label brand will play an important role in your overall success.
Study Your Customers
If you're looking to create a private label brand for your store and increase customer loyalty, you want to study your customers. Looking over your sale records is an easy way to start this process. Take some time to look at which products sell most frequently in your store, and make a list of these core items. Consider launching your private label brand with one of these popular items first.
Over time, you can roll out other items. When customers see your product as an option, after trying a core item, they are more willing to try it out. Provided your brand is of high quality, customers will look to your private label brand as a go-to staple. In addition to increasing your private label sales, more customers in the door drives up your retail profits across the board.
Promote, Promote, Promote
When it comes to food selections, most people are very particular. Getting a customer to try something new can often be challenging. You have to offer them some type of incentive to entice them to try the product. This is where promotion becomes an especially helpful tool. When introducing your private label brand, your promoting should be a two-part process.
First, start making your customers aware of the fact that you will be introducing a new brand a couple of months before the roll out. Banners, flyers and taste-tests are just a few of the ways to get the word out. Phase two involves offering promotional deals for your product. For example, consider rolling out with a "buy one, get one free" offer. Even if a customer is apprehensive, they are more willing to try out your product if they know they can get two for the price of one.
When done correctly, private label manufacturing is a great way to increase your brand presence while also increasing your profits. Make certain you are taking the time to plan your brand's introduction for the greatest chance of success.