How Your Shipping Department Can Help Increase Your Brand's Awareness
Marketing is one of the most important aspects of your business. Without effective marketing plans, your level of success could suffer. One way to get the most out of advertising is to take advantage of every opportunity for implementing it. Find out how you can turn your shipping processes into powerful marketing tactics.
Not Your Ordinary, Plain Brown Box
You should always make sure your company logo is in plain view on every box you ship to your customers. In this way, people involved in shipping, like the postal service, will see it. For this reason, making sure your logo expresses what you do and sell is important, especially when it may be seen by lots of people as it is shipped to a customer. Make sure to have contact information for your company on the outside of the boxes you ship as well, so people seeing your logo can contact you if they are interested in your products or services.
Enhancing Your Customers' 'Unboxing' Experience
When one of your customers opens the shipment he or she receives from you, making sure it is a cool and unique experience can seal that customer's loyalty to your product. For example, if your boxes open up into a cool display box for the packaged product or if you have special messages printed on the underside of the lid, your customers will have a more memorable experience than if they opened a boring, taped-up brown box. Remember to add a coupon or free gift for making the experience even better. Consider how you could make an impact on your customers' unboxing experience with ideas related to the kind of product you are shipping to them.
Making The Most Of Odd-Shaped Products
When you sell products that are large or shaped irregularly, sticking them into a square box could be the wrong choice. If you are thinking about ways to enhance your marketing schemes while also providing your customers with a unique experience upon receiving your products, think about packing your product in shipping packaging that fits its unusual shape.
For example, shipping a violin in a box that looks like a violin, with screen-printed strings and other details, could be the best way to impact your customer. The box you send to your customers may become a keepsake along with the product you ship. If you worry about the shape of the box giving away an expensive item and attracting dishonest people, you can add tamper-proof barriers or RFID tagging to deter them.
The time and money you invest in getting the most brand exposure during your shipping processes is well worth it. Contact a company like Northwest Paper Box MFRS INC for more information.